The Department of Homeland Security, FEMA, the American Red Cross, The Weather Channel––each with their interest in gaining your attention. The typical urban family is urged––if not challenged––by the media, government, and suppliers parading as preparedness experts (vendors with the “perfect package”) to acquire and organize a backpack full of water, food, clothing, special first-aid supplies, emergency cooking equipment, a collection of whistles, battery- /solar-/ crank-powered radio and flashlight (perhaps in combination), maps, and an assortment of accessories from which to eat––all this to make it possible (and adequate) for you to stay alive while the world as you knew re-asserts itself to normalcy. Then, you’re to map out carefully considered routes for evacuation, with a pre-determined rendezvous in case of a disastrous situation occurring when you’re not all in the same location (including a number of alternate locations to go to, under certain circumstances). Why should that cause you any concern?
Fear can be the worst enemy of
the average American family.
With so many other demands on family resources, now there’s an additional threat in the form of extra expenditures for an extended food supply in the home––just in case.
What if, on the other hand you could calmly sit down with a rational book that discusses the aspects of short- and long-term provisioning, go to a series of checklists, develop a plan from the available resources listed, then be able to contact suppliers at your convenience with your choices, compare prices and purchase what you need (that you didn’t find in your home––remember those checklists?), and be in charge of your plan.
Would your desire to be prepared be a little easier to accomplish on your terms?
Wouldn’t you be more comfortable making choices based on your needs, not the needs of a salesman?
With Making the Best of Basics––Family Preparedness Handbook, in its 11th edition, 26th printing, whose author has 35 years of experience living, teaching, and writing about family preparedness, you can take charge of your future with the information provided––no hype, no politics, and no bull. It is the single, bestselling, most quoted book in the preparedness industry. With more than 760,000 copies sold, Basics… will provide the information necessary to your family’s security and safety. Basics’ mantra says it all:

